Caleb Andrew's blog : Marketing Automation Software Market Research Report
Global Marketing
Automation Software Market
The GMI Research envisages that the Marketing Automation Software Market will expand at a faster rate over the
forecast period. This is because of the accelerating number of OTT platforms,
support in accomplishing recurring tasks, and increasing customer involvement
through customized e-mails.
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Marketing Automation Software Market Dynamics
The aggravating consciousness concerned with the importance
of marketing in inducing sales and customer retention and the increasing
acquisition of modern trends of digital marketing, such as content marketing,
data-driven promotion, and the social market, is supplementing the growth of
the global marketing automation software market. In addition, the rapid
digitalization of industries has further strengthened market growth. The
increasing incorporation of big data and data analytics solutions with the
increasing inclination towards customized advertising for better customer
relationships has impelled the Marketing Automation Software Market share.
Besides this, the accelerating penetration of internet and
mobile phones, and the evolving need of business to mechanize recurring market
processes is stimulating the market growth. In accordance with the World Bank,
in 2018, approximately 51% of the world's population used the internet via
mobile phone, a computer, personal digital assistant, and digital TV. This has
surged the application of social media platforms such as Instagram, Facebook,
and Snapchat is thereby fuelling the market growth. However, inflated initial
investment concerned with the application of the marketing mechanization
technology is restraining the Marketing Automation Software Market Size.
Marketing Automation Software Market Segmentation:
Segmentation
by Deployment
·
Cloud-Based
·
On-Premise
Segmentation
by Application
·
Campaign Management
·
E-mail Marketing
·
In-bound Marketing
·
Lead Management
·
Mobile Application
·
Social Media Marketing
·
Others
Segmentation
by End-User
·
Entertainment and Media
·
Financial Services
·
Government
·
Healthcare
·
Manufacturing
·
Retail
·
Other
Segmentation
by Region:
·
Europe
o
United Kingdom
o
Germany
o
France
o
Spain
o
Rest of Europe
·
Asia Pacific
o
China
o
Japan
o
India
o
Rest of APAC
·
North America
o
United States of America
o
Canada
·
RoW
o
UAE
o
Brazil
o
South Africa
o
Saudi Arabia
About GMI
Research
GMI Research, a consulting and research enterprise provides
acumen and reports to different enterprises to help the clients formulate
judicious business policies and achieve long-term growth in the specified
market domain. The large team of analysts and industrial experts from different
regions offer a comprehensive solution to the client. The research report of
GMI organisation offers a complete analysis about forecasts, competitive
landscape, key drivers, and other market perception to help companies make
planned decisions. We at our organisation try to help our clients stay ahead of
others.
Media Contact
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Contact Person: Sarah Nash
Email: enquiry@gmiresearch.com
Phone: Europe – +353 1 442 8820; US – +1 860 881 2270
Address: Dublin, Ireland
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