Max Thomas's blog : How Stationery & Brochures are Effective in Marketing?

With the rise of digital marketing and social media advertising, the thought of using a brochure to promote your business may seem old-fashioned to some. How does brochure marketing compare to all these high tech marketing activities?

Stationery / Brochure marketing is effective in many ways, such as when it comes to networking - they can be handed out after talking to potential clients or buyers - they are cheap to distribute and you can specifically target your ideal market. And with the world of paperless technology, brochures can just be new to stand out from the competition. But how effective are Stationery / brochures in marketing?

Reaches your target audience
Stationery / Brochures are essentially booklets containing information about your business. They are usually distributed in person by hand at events, meetings, networking events, and more; this distribution method means you can specifically target people you think will be interested in your business. Because brochures are hand-distributed, they are cost-effective, and a personalized approach to getting something by hand (and getting to know the people behind the business) means that people who haven't even read the brochure already know a little about your business.

Think of something as simple as a take-out menu posted at your door before you decide where to eat; this is extremely targeted as you know they are within your delivery radius. When it comes to events, brochures are a real marketing ploy that only goes out to those you qualify in the conversation.

Interaction
A brochure is something that people can touch and it can also attract the people due to its unique and informative design just like calligraphy, keep and pass on to others; this allows potential customers to connect to the information they have received through the brochure, rather than forgetting it among the wider web.

Placing a brochure in front of you gives the content a lot more meaning and grabs the attention of potential customers more than the ads they might see online. Brochures are easy to access as all you have to do is pull them out of your drawer if you want to reread information or pass on to a friend, whereas online advertisements can be difficult to track down and find.

For example, many brochures are distributed at events where booths are set up advertising your business, college, university, etc., so when people come up to you, they are interested in what you have to say and learn more about what you are. can offer. The brochure is used to take out, offering more information in a visually pleasing way, and there is nothing better than opening the brochure and smelling the fresh ink.

Tip: Try making a brochure with a quick checklist that leads a customer to your business as a solution. For example, “checklist for when to replace double glazing” or “when to service the car: a quick checklist”. A customer can refer to a checklist to find out when a product or service is needed and they will think of you because you provided valuable content for free - in print.

Appearance
Appearance is everything for a brochure, as it immediately tells the buyer a lot about your business. Just like the adage “first impressions matter,” it also works with brochures: if you pass an unattractive brochure to a prospect, they'll automatically get an idea of your business and may think you're not making an effort. glossy colorful wonder, they associate your brand with quality.

A high quality brochure will not be thrown away and will remain with the person to whom you gave it; they will appreciate the quality of the material used, the print and the content.

Even if you shouldn't judge a book by its cover when it comes to marketing, the better your brochure looks, the more effective it will be. Just as the recognizable image of the green-eyed Afghan girl in red, recognizable by National Geographic, will forever be remembered by readers, the captivating image on your brochure will grab the attention of readers.