Max Thomas's blog : 4 Good Reasons to use Discount Coupons

More than 350 million reduction coupons are used each year. (1) Printed on the products, distributed in letterboxes, distributed in stores or accessible from smartphones, these coupons represent an important development lever for your company.

Here are their 4 main advantages.

1. They generate point of sale, physical or online traffic

There are two types of discount vouchers : “in store” discounts, offered in stores, and “out store” discounts. These can be distributed in mailboxes or in the street (during a street marketing operation), sent by addressed mail, by e-mail or even via an application such as Quoty . These are the "out store" coupons that encourage consumers to visit your store or your e-commerce site , in order to benefit from the reduction. In supermarkets, they have an impact on the preparation of the shopping list in 86% of cases (2) and can be very relevant when opening a new point of sale .

2. They can meet different kinds of business purposes

Do you want to make yourself known, reach new consumers? The discount voucher is ideal for launching a product on the market or for attracting new customers , especially via mail.

In physical or digital form, you can distribute them through a targeted campaign. Targeting can be done to the individual, from a contact file , or to the neighborhood, thanks to geomarketing studies that will allow you to identify the populations most likely to be interested in your offer.

Are you looking to increase the average basket , to gain customer loyalty ? Discount coupons promote repurchase. Give a financial advantage on a second product or on a future purchase; you will thus meet the expectations of 74% of French people. (3)

3. They promote impulse buying…

… Thus contributing to the increase in your turnover . For brands, discount coupons are an excellent way to emerge on the shelf and distinguish themselves from the competition , especially if they are coupled with POS (point- of-sale advertising) devices . The “shelf stop”, a cardboard element which signals the presence of a promotion, thus makes it possible to multiply sales, by two, or even three or four times, in certain cases! (4)

In supermarkets, more than half of French people finally let themselves be tempted by a product on promotion , although they did not plan to buy it at the start. (2)

4. They are also a communication medium

Discount coupons convey a positive brand image . Through the discount, the brand shows generosity. It allows consumers to make a “smart purchase”, to increase their purchasing power. The company thus gains sympathy capital.

In the printed version , the discount voucher has a double advantage:

The time of exposure to the brand is multiplied , by handling and conservation for a future use;

Adding a QR Code or a link to a website will promote physical-digital gateways ( see the LODS campaign ), thus allowing the connected consumer to continue their experience with the brand , which can push different types of content. (applications, videos, etc.).

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