Excelr Tuhin's blog : This is the new Facebook Ads Manager: new design and features
Every day digital marketing offers us new
opportunities to show our products and services on different platforms ,
but as online advertising becomes more complex, it is more difficult to
manage and analyze our campaigns . Facebook wants to make its
tools easier to use and has announced a great redesign : meet the new Facebook Ads Manager.
The functions of
the new Facebook Ads Manager
The new Facebook Ads Manager has
changed its interface in order to offer better navigation, since it has a
cleaner design so that advertisers can better manage their campaigns.
Facebook's new Ads Manager
includes a new navigation bar that offers more space to
highlight ad performance as well as reporting tools.
Image: Facebook
In addition, advertisers have a
new copy and paste function to create ads, as well as an automatic
naming function , which is designed to help advertisers quickly
and efficiently my top compares campaigns, ad sets and their names.
Facebook said it also plans to roll
out new, more intuitive location editing tools and creatives, however
this new toolset may not be available to all advertisers until next year.
Image: Facebook
New option in
bidding
The new Facebook Ads Manager is not
the only news, since the social media giant has also presented a new
bid strategy in addition to the offer limit, which focuses on the
volume of conversion, or the cost per target, focused on the predictability of
the cost according to the target audience. This new bidding strategy will
maximize profitability and results, according to
Facebook .
"We have heard that businesses
need a new bidding option to achieve certain campaign goals, one that
is capable of controlling cost and volume ." In this way, the new bid option will allow advertisers to set a maximum
CPA / CPI, allowing the Facebook system to be optimized to improve results.
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Updates in Business
Manager
Finally, Facebook Business
Manager will be updated later this year , to offer an easier way to
incorporate new clients into the system, in addition to integrating improved
administration functions in historical client reports and a new way of
organizing files by making them accessible to users who have been approved.
In this way, Facebook hopes to help
advertisers better manage their campaigns, speeding up the time and
effort required to create and monitor advertising strategies on its
platform.
" All of these features
are designed not only to improve the look of our advertising tools, but also to
help advertisers work more efficiently. "
Ads Manager will be the first tool that the large social network will
transform as part of an update in the design and system of Facebook's
advertising tools, so that agencies and advertisers have a better use of
them once they are available this year. .
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