marken owens's blog : Can I Customize My WordPress Maintenance Service Plan?
A well-supported website that is updated regularly provides a better user experience for clients, and ultimately helps them succeed online. Effective WordPress maintenance strategies are essential for ensuring that websites are secure, up-to-date, and performing optimally. This is especially important for client relationships and encouraging customer loyalty. A website that is down or experiencing a significant slowdown can cause business losses for clients, so it’s important to have an emergency response plan in place that allows you to take action quickly.
The answer to this depends on what types of services your clients want. For example, some maintenance plans may include features such as malware removal or site speed optimization, which are typically considered premium offerings. These features can have a significant impact on the performance of a client’s website and can be worth paying a higher monthly fee for. Other services, such as backups or a website monitoring service, can be more affordable and provide a greater level of security.
Adding these wordpress maintenance service to your maintenance packages can help you build trust with leads and demonstrate your agency’s technical expertise. In addition, you can also differentiate your services by focusing on different areas of focus or targeting specific types of clients. For instance, a business with an eCommerce store or a high-traffic website will likely require more frequent and more comprehensive updates than a portfolio website that is used for blogging purposes.
Some agencies are also choosing to include premium add-ons like site speed optimization in their WordPress maintenance packages. This feature can have a significant impact on a client’s website, increasing conversions and search engine rankings. It’s important to test a client’s website speed before offering this service, so you can provide them with data on how much faster their site could be.
Another way to add value to your maintenance packages is by providing a branded, customizable maintenance page for clients. This can be a simple, autogenerated message that says something like “Briefly unavailable for scheduled maintenance. Check back in a minute.” Or, it can be a custom page that features their branding and collects visitor information. Using tools such as Coming Soon & Maintenance Mode by Seedprod or WP Maintenance Mode allows you to easily activate this page and customize it for each site you manage.
It’s important to include the discussion of ongoing maintenance early in the sales process. You don’t want to wait until a client has already spent money on a new website to ask about a maintenance plan, as this can lead to confusion and disappointment. Including this discussion in your initial conversations can ensure that clients understand the value of ongoing maintenance and are prepared to invest in their website’s long-term success. In addition, it can help you gauge their expectations for ongoing maintenance so that you can customize your service accordingly.
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