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How to use Linkedin to get a Social Media Job
Linkedin is the platform where 93% of recruiters go to make a placement. It’s not just recruiters looking to fill positions it’s also employers who will use Linkedin to connect with possible future candidates.
So how do you use Linkedin to get a Social Media job?
6 steps to get a social media job using Linkedin
- Keywords
First of all think like a recruiter using Linkedin, what search phrase would they put? They may search for a social media intern, a social media manager or a social media strategist.
With that in mind you’d better make sure you have what they’re looking for in your headline and in your Linkedin summary.
Use social media intern as your keyword or entry level social media marketing or something similar in your Linkedin in profile headline.
If you’re a newbie to marketing with social media for businesses you will probably want to read How to get a social media job
- Media
Make sure you showcase any presentations, case studies, videos or reports that you’ve done onto your Linkedin profile. Any experience you’ve had putting campaigns together show case them to potential employers.
- Connections
Target the companies you’d like to work for, follow them on Linkedin, connect with their employees. Reach out and connect with as many people as you can within your target industry. 65% of jobs are filled via recommendations, connect, connect and connect some more.
- Testimonials
Make sure you have at least five good review which relate back to any services you’ve provided, especially any that include any marketing using social media.
- Groups
Look at business groups on Linkedin in the locality of where you’d like to work, e.g your local chamber of commerce group or the federation of small businesses. Become a regular voice in these groups, once businesses see that you’re a thought leader when it comes to marketing with social media they should automatically think of you should they require someone with social media skills. Join some of the many social media groups as well, do this to stay up to date with any new social media platforms and tools.
- Content
Share the latest social media news and knowledge with your connections. Be the person who shares great content it will help you become a position of authority in your topic. Use a tool like Feedly to collect the latest information for you and use another tool like Buffer to share it to Linkedin for you.
The above are just 6 steps to take, there are many more ways where you can optimise Linkedin to get a social media job as well as the obvious, searching social media in jobs.
Do you have a helpful tip on how to use Linkedin to get a social media job? We’d love to hear it.
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Julie Bishop Jobhop.co.uk
In:
- Jobs