Webmatrix Technology's blog : What are the Types of SEM Keywords?
SEM keywords are basically the words or phrases which you target in your search engine marketing campaigns. If the users search those keywords, then they will view your ads. There are 4 types of keywords, which you use in your SEM campaigns.
- Broad Match Keywords:
This type of keywords includes similar phrases, singular or plural forms, misspellings, stemming, and also the synonyms of the target term.
- Phrase Match Keywords:
In this, you target the exact phrase and the phrases with words that come before and after the target keyword.
- Exact Match Keywords:
It targets the words which are very closely related to the target term. This will include the misspellings, singular or plural forms, stemmings, abbreviations, paraphrases, reordered words and also the closely related words which have the same search intent of the exact match keyword.
- Negative Keywords:
These are the keywords which you want to exclude that you don’t want to target. Negative keywords are the terms which you don’t want to use in your campaign.
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