Glenn Prior's blog : Why Top Brands Trust Explainer Video Companies for Business Growth

In today’s visually-driven market, businesses need more than static text and images to stand out. They require engaging, concise, and compelling content to capture and retain attention. That’s where explainer video companies step in. From startups to global corporations, businesses are increasingly relying on these creative powerhouses to simplify complex ideas, communicate value propositions, and boost engagement across digital platforms.

What Makes Explainer Videos So Effective?

Explainer videos combine animation, voiceover, and concise messaging to deliver a brand’s story or product functionality in a digestible format. They are particularly effective because they:

Boost retention: Viewers are more likely to remember visual content than written information.
Drive engagement: Videos hold attention longer than other types of content.
Increase conversions: Landing pages with videos often outperform those without.

A well-crafted explainer video not only delivers the message clearly but also reflects the brand’s tone and personality, making it a critical part of digital marketing strategies.

The Creative Process Behind a Great Explainer Video

1. Understanding Your Brand and Audience

Every reputable explainer video company starts with in-depth research. This involves understanding your brand’s mission, target audience, core messaging, and desired outcomes. The better the understanding, the more tailored and impactful the final product will be.

2. Scripting That Tells a Story

The script is the backbone of any explainer video. It’s short, direct, and structured to present a problem, introduce the solution (your product or service), and end with a call to action. Great scripts are informative, engaging, and emotionally resonant.

3. Visual Style and Storyboarding

After the script is approved, the storyboard outlines the visual flow. This is where the creative elements come to life—illustrations, character designs, typography, and color palettes. The goal is to ensure visual coherence and brand consistency.

4. Voiceover and Animation

Next comes professional voiceover recording, adding personality and clarity. The animation process begins with syncing visuals to the voiceover, creating smooth, appealing motion that matches the message and mood.

5. Final Delivery and Optimization

The final step includes editing, sound effects, and background music, followed by video optimization for different platforms like websites, social media, and email campaigns.

Choosing the Right Explainer Video Company

Not all agencies are created equal. When selecting a partner, look for the following:

Portfolio diversity: Have they worked across industries and video styles?
Custom animation vs. templates: Custom videos are more original and effective.
Collaborative approach: Does the team involve you at each stage of production?
Turnaround time and scalability: Can they meet your deadlines without compromising quality?

Types of Explainer Videos

Explainer videos aren’t one-size-fits-all. Here are some common formats tailored to different business needs:

1. Animated Explainer Videos

Ideal for startups and SaaS companies, these videos simplify abstract concepts through engaging visuals and voiceovers.

2. Whiteboard Videos

These videos replicate a hand-drawn explanation on a whiteboard—perfect for educational or technical topics.

3. Live-Action Videos

A great choice for companies that want to show real people or products in action, building trust and authenticity.

4. Motion Graphics

Best for businesses looking to present data-heavy information in a dynamic and digestible way.

Industries That Benefit Most from Explainer Videos

Almost every industry can benefit from explainer videos, but they are especially impactful in:

Technology: To explain complex software or platforms.
Healthcare: To inform patients or professionals about procedures or products.
Finance: To break down financial products and services simply.
E-commerce: To showcase product features and customer benefits.

Measuring the Impact of Your Video

After your video is launched, it’s important to track key performance indicators (KPIs), such as:

View count and engagement rates
Click-through rates (CTR) from landing pages
Conversion rates
Audience retention over time

Platforms like YouTube, Vimeo, and social media analytics provide detailed insights, helping you refine your strategy and future video content.

The Cost Factor

While high-quality explainer videos are an investment, the ROI justifies the cost. Prices vary depending on length, animation style, complexity, and turnaround time. Many companies offer packages tailored to different budgets and business goals.

Trends Shaping the Future of Explainer Videos

1. Interactive Video

These videos allow viewers to choose what they want to learn next, creating a personalized and immersive experience.

2. 3D Animation

3D explainer videos are becoming popular in industries like architecture, engineering, and product design for their lifelike visuals.

3. Vertical Video Optimization

As more content is consumed on mobile devices, vertical video formats are essential for platforms like Instagram and TikTok.

4. AI-Powered Production

Artificial intelligence is streamlining the production process—from automated voiceovers to AI-generated scripts—making high-quality video creation faster and more affordable.

Why You Should Partner with a Professional

While DIY platforms exist, the expertise and creative value offered by a seasoned explainer video company cannot be overstated. Professionals bring storytelling experience, high-end animation capabilities, and strategic insights that elevate your video from average to outstanding.

In fact, some of the most innovative campaigns today are powered by partnerships with established video agencies that specialize in bringing business visions to life. Choosing to work with a professional not only ensures quality but also saves time and effort.

Before making your choice, review portfolios, ask about revision policies, and ensure they align with your brand values and goals.

Final Thoughts

In a crowded digital world, standing out is no longer optional—it’s essential. Collaborating with expert explainer video companies ensures your brand communicates effectively, captures attention, and drives results. Whether you’re launching a new product, simplifying a complex service, or telling your startup story, an explainer video can be your most powerful tool.

In: