dipalee dhokiya's blog : 5 benefits of a website for small businesses

One of the greatest assets a small business has today is its website.

Websites have proven essential in keeping small businesses running amid the COVID-19 pandemic. Customers can find your business through search engines, learn about the steps businesses take to keep them safe, and make purchases.

For established businesses in particular, having a website can be a great contingency plan in case of unforeseen circumstances. Your storefront may be temporarily closed, but the website will still be open – and their customer service team is ready to help your clientele.

What are the other benefits of creating a website for your small business? Here are five additional benefits of having an up-to-date small business website.

1. Websites establish business credibility.

Think of your small business website as your official online presence. This space allows you to share more about your company in addition to its offers and services. You can provide an overview of your company's history, team members, value proposition, and mission statement that guides the company.

The more you are able to embed your business narrative on the website, the more customers – new and existing – will begin to trust your business. You can boost your credibility, and make a solid first impression, with an optimized, updated, and aesthetically pleasing small business website.

2. Improve search rankings.

One of the easiest strategies for customers to find you online is to optimize your website for SEO. Using relevant keywords and text throughout your website will help customers searching for those keywords find you. This helps improve your SEO ranking through search engines like Google, and helps your business rank higher using those keywords.

3. Collect important customer data.

Who are your clients? With the built-in analytics part of your website, you can learn more about the types of visitors who come to your website.

For example, did they find you through a specific search engine? What types of content or pages do they spend the most time on? How many unique visitors come to your website? Do you know what the bounce rate of certain pages looks like? Using this data can help you identify these customers and strategize about ways your business can improve their experience.

Also, a small business website can help generate leads. If you ask customers for their email address, for example, you can provide them with a free email newsletter or discount code to thank them for signing up with you. Customers who have had a satisfying shopping experience with you can recommend their friends to visit your website and sign up with their emails to receive these special offers. This helps you grow a mailing list for email marketing campaigns as well as keep generating leads.

4. Establish your professional reputation.

Use your small business website to include information that allows your business to be seen in a favorable and professional light.

· Get your favorite domain name.

· Build a professional corporate email address.

· Include your business phone number and mailing address. This is usually kept under the contact tab.

· Share the address and hours of operation of any brick-and-mortar store your business may have.

· Sync your social media accounts.

· Consider adding chatbots or live chat. This allows you to interact and engage with customers in real time.

· Share positive reviews from websites like Yelp and Trustpilot.

· Highlight favorite mentions in the media.

· Advertise job vacancies and work opportunities in the company.

5. Become a thought leader.

Customers want to know they're working with a reputable company that understands the ins and outs of their industry. Several aspects of your website can be used for thought leadership purposes.

Use the company blog to share company news and to write articles that answer frequently asked questions or provide tips that address a certain topic. Create and share content on social media that allows you to engage with customers and fans. You might also consider starting a vlog or podcast to reach new customers and further share your knowledge and insight into the industry. This type of content not only promotes the business, but helps build a strong reputation as a thought leader.

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