Jobhop Jobhop's blog : Recruitment 4-0 And The Value Of Talent Communities

Before recruitment 4.0 it was very much about job pushing, advertising jobs in papers, internet job boards and recruitment agencies.

This type of recruiting has cost and continues to cost companies lots and lots of money. In my experience it also sends employers into an angry panic, I was once told by a really angry employer that “He hates recruitment agencies!” I personally felt that what he really hated was being in a place of no control. On one hand employers panic because they have to fill the position immediately on the other hand they become angry about the cost it’s going to involve.

It’s time for employers to think about recruitment 4.0 and building talent communities

Employers have to want to change if they want to stop throwing money at recruitment, that angry employer who hated recruitment agencies will continue to have hatred for them, he is one of many who will not change.

Other employers have always recruited like this and even though their veins are exploding with pressure, somehow they must love the stress, the waste of money and have a secret pleasure in slating recruitment agencies!

However there seems to be a glimmer of hope and some employers are seeing the light

(stats from the “graduate recruiter”)

89% of employers plan to recruit staff via social media
55% will increase spending on social recruiting
1/3 of Employers plan to cut back spending on the more traditional methods (job boards, newspapers, agencies)
25% of employers want to start engaging with 1st yr students to start building talent communties
70% of large companies use gamification for at least one Business process, probably recruitment.

These employers that are starting to embrace change are moving away from the old models of recruitment, model 1.0 and 2.0 and are dipping their toes into models 3.0 and 4.0

Recruitment model 3.0 is about employment branding and building talent communities where active & passive jobseeker can go to frequently

Recruitment 4.0 is about the value of these talent communities and understanding that people love to be rewarded especially publicly. Recruitment 4.0 constantly looks for clever ways to reward within your communities.

Crowdsourcing : Outsourcing tasks to a large group of people online and offline.

Crowdsourcing lends itself beautifully to talent communities as these communities are there due to your industry or the careers within your industry. There is power in networks it’s then up to you to make them effective.

Within your community you could ask them to design a new logo for your company the winning logo wins a 6 month contract to work with your graphics team

Unilever has recently dropped it’s ad agency in favour of using it’s talent community for ideas

Within your talent community of employees, managers, jobseekers, passive and active you can ask them to help develop the company’s employee value propositions (EVPs), and the employer brand etc. Use social media like micro-blogs, blogs, social networking sites, polls, etc to reach out and engage with the community. The community will more likely buy into a shared, collectively-created vision. They will interact with the company’s brand and they will feel a sense of ownership, even if they don’t work there (yet).

Crowd sourcing will have talent within your communities working for you whether that be as an employee, freelancer, creator, a spectator,or a job seeker. Micro payment or rewards may be given and the community can even effectively recruit for you.

Recruitment 4.0 flips the the panic, anger & huge costs of the recruitment 1.0 & 2.0 method into something calm, engaging and Zero cost. You did read right, zero cost because you will eliminate costs attached to method 1.0 & 2.0, you will not be hiring out of panic, so no costly mistakes. You will have a community of top talent so you can cherry pick, your own employees become hiring managers within these communities which gives them a sense of increased value which in return helps to retain good staff.

JOIN Jobhop and spread the word.

Julie Bishop Jobhop.co.uk

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