Jobhop Jobhop's blog : How to Encourage Your Team to Share The Employer Brand
As an employer, it's important to not only create a strong, compelling employer brand but also to encourage your team to share it with others. After all, your employees are the face of your organisation and can be powerful ambassadors for your brand. But how can you encourage your team to share your employer brand, and what are the potential benefits of doing so?
Here are a few tips to help you encourage your team to share your employer brand:
Clearly communicate your employer brand and values.
The first step in encouraging your team to share your employer brand is to make sure they understand what it is and what it represents. Take the time to clearly communicate your employer brand and values to your team, and make sure they know how to articulate them to others.
Show your team how their work fits into the bigger picture.
Employees are more likely to feel proud of and connected to their company if they understand how their work fits into the bigger picture. Help your team see the impact of their work and how it aligns with your company's mission and values.
Encourage your team to share their experiences and insights.
Encourage your team to share their experiences and insights about working for your company on social media or in their personal networks. This can help spread the word about your employer brand and give potential candidates a more authentic, personal perspective on what it's like to work for your organisation.
Recognise and reward employees who help spread the word.
Show your appreciation for employees who help spread the word about your employer brand by recognising and rewarding them. This might mean offering special perks or privileges or simply expressing your gratitude for their efforts.
To illustrate these points, consider the following case study:
Sophie is the HR manager at a marketing firm in the UK. She's been tasked with encouraging her team to share the employer brand as they are looking to grow the business and will need many candidates soon.
First, Sophie takes the time to clearly communicate the company's employer brand and values to her team. She explains what the brand represents and how it aligns with the company's mission and goals. She also makes sure to emphasise the importance of the team's role in representing the brand to others.
Next, Sophie helps her team see how their work fits into the bigger picture. She shares information about the company's impact and success, and she helps team members understand how their work contributes to the company's mission and values.
Sophie then encourages her team to share their experiences and insights about working for the company. She also encourages them to share their experiences on social media and in their personal networks, and she provides them with resources, support and guidance to help them do so.
Finally, Sophie recognises and rewards employees who help spread the word about the employer brand. She thanks them personally for their efforts and offers special perks or privileges as a way of expressing her appreciation.
As a result of these efforts, Sophie finds that her team is more engaged and excited about sharing the employer brand. They start sharing more content about the company on social media and in their personal networks, and they do so in a way that aligns with the company's values and mission. This helps increase the company's visibility and attracts more top talent to the organisation and some of them could be working in Sophie's team in the not-too-distant future.
In conclusion, encouraging your team to share your employer brand can be a powerful way to increase your company's visibility and attract top talent. By clearly communicating your employer brand and values, showing your team how their work fits into the bigger picture, encouraging them to share their experiences and insights, and recognising and rewarding their efforts, you can create a team of engaged, passionate ambassadors for your employer brand. By fostering a culture of sharing and collaboration, you can help your company stand out in a competitive job market and attract top talent to your organisation.