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Revamp your portfolio or not?

Your portfolio is considered to be the very first interaction between you and your potential employer. So, it is important to have a good first impression on them, one that is memorable. it is not just about making your resume look attractive but also about staying in touch with the changes in the job market.

What a potential employer wants to see is your expertise, previous work, successful projects, and client testimonials. You can build a professional website that showcases your services and

experience in the best way. 

The most asked question is: how often you should tailor your portfolio? In general, it is recommended that you should redesign and update it every two to three years. Here are a few factors that you can consider to revamp your portfolio.

Old-Fashioned Design

Your portfolio should reflect your brand, values, and work experience so that a potential employer gets an insight into a candidate before they can begin interviewing.

But if your portfolio is outdated or hosted on a platform that impacts quality and speed, you should consider revamping it. Change the colours, visual elements, or messaging. You should take a step back and think about whether your old portfolio reflects the new and bold message of your brand. If the answer is no, then it is time for a redesign.

Decreased Accessibility

Before hosting your portfolio somewhere, you should conduct thorough research to understand which platforms align with your preferences and needs. If you’re not seeing the desired results or getting interview callbacks, it may be because employers are not finding your content. This could be an indication that you need to host your portfolio on a platform that is more accessible. 

Poor Loading Speed

If your portfolio is on your own website then check the speed it takes to load. An ideal website’s page loading time is 0 to 3 seconds, if your portfolio takes more than that to load, you might risk losing on opportunities. Various factors can contribute to this such as poorly written code or large media files that take too much time to load and disrupt the user experience. If you see a large number of users bouncing off your portfolio it could mean you need to review your website.

Security and Technical Issues

Certain technical issues like slow page load time, broken links, and 404 errors can also harm the experience for potential employers. Other culprits include outdated plugins that can cause serious security threats and lead to a possibility of data breaches for people browsing through the platform. If your portfolio is not protected with the latest security options, then there is a potential risk of cyber threats and crimes. The last thing you want is for your portfolio to be hacked. If you’re experiencing these issues or notice that there is a lot of spam causing lags in the browsing, then it may be time for a portfolio revamp.


Last but not least this is one aspect of your website’s user experience that you simply cannot ignore. With rapid digitalisation more and more people are accessing and interacting with your portfolio through their smartphones. Research has shown that the number of mobile users worldwide is projected to reach 7.49 billion in 2025. So, if your portfolio is not optimised and accessible through mobile devices then you are at a risk of missing out on your dream job. You need to make your portfolio design mobile-friendly which means making sure that it is optimised for small screens, interactive, and responsive with touch-based navigation.

3 Ways to Assess When to Revamp a Portfolio

Here are a few ways that you can evaluate your portfolio’s current appearance and experience, and make the decision to revamp it.

Analyse Other Portfolios

As we can see the trends are changing rapidly, especially in the tech industry. What was considered a best practice five years ago for your portfolio may not work in the future. If you can’t keep up with the latest design trends and updates, you may lose out. Analyse what others in your industry are doing and what the benchmark is in your particular field.

Use Analytics Tools

The best way to assess whether your portfolio is responsive and that users are finding it engaging and interactive is to study user journeys on your portfolio. You can use Google Analytics 4 to get comprehensive reports on users’ interaction with your website and get an insight into which elements are attractive to potential employers. You can study this data to study which areas on the portfolio are performing well and which pages or service categories need to be updated for a better user experience. Keep monitoring

the performance of your websites so can make the updates as soon as any potential issue arises.

AI Integrations

Implement advanced features like AI integrations that can improve the functionality and the user experience of your portfolio. This could include adding an AI-based chatbot that could answer

queries from potential employers immediately or direct them to your email. You can also use tools to simplify navigation for them as well.

There are AI tools or integrations for all business requirements; find one that can help you achieve your goals.


The above-mentioned factors can help you decide when to revamp your portfolio. Your reputation and credibility are based on the outlook and design of your portfolio. That’s why updating its structure and optimising certain elements are crucial for maintaining a bold online presence and reaching and engaging with your target audience.

Use the above steps as a guide to see if your portfolio needs to be revamped and make sure that your portfolio produces the desired results.

Author: Raquel Addams

Raquel Addams is a digital marketer at Free Logo Creator, a seasoned blogger, and a graphic design lover. Connect with her to explore the latest trends, issues, and discussions on the world of brands, nifty tools, and technologies.

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  • Career
On: 2024-02-26 09:22:15.332