Gmi Research's blog : Web Content Management Market Size, Share & Trends – 2029

Web Content Management Market was worth USD 7.2 billion in 2021, and forecast to touch USD 20.8 billion in 2029, growing at a significant higher CAGR of 14.2% from 2022-2029.

The factors driving the growth of Web Content Management Market includes growing popularity of OTT platforms around the world, increasing demand for web content management solutions across education, IT, and telecommunications sectors, rise in the volumes of data generated around the world and improvements in the living standards. Moreover, growing adoption of advanced technologies such as Artificial Intelligence (AI), Machine Learning (ML) and Cloud Computing, increasing penetration of smartphones across the globe, emerging need to automate assessment processes and rapid urbanization, are some of the additional factors supplementing the Web Content Management Market size. In addition, the rising investments by major players on research and development, increasing disposable incomes and growing population growth rates, are further supplementing the market growth.

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However, growth of the Web Content Management Market is hindered due to interoperability problems related to data integration.

The major players operating in the market are Upland Software Inc., Oracle Corporation, Microsoft Corporation, Acquia Inc., IBM Corporation, Adobe Inc, Open Text Corporation, Progress Software Corporation, Episerver and Rackspace Inc., among others.

Based on Component, the Digital Marketing Management segment is anticipated to expand at a remarkable CAGR during the forecast period

Digital Marketing management solution helps in managing compliance and regulations and aids in reaching customers worldwide, are some of the features pushing growth of the segment.

Based on Organization size, the Small & Medium-sized Enterprises (SMEs) segment is estimated to grow at a significant CAGR over the forecast period

Increasing demand for smart content management, and web-based analytics solutions by SMEs and rising focus on minimizing operational costs, are propelling segment’s growth.

Based on Region, the Asia-Pacific region is projected to capture a sizable market share during the forecast period

Rising popularity of OTT platforms across India, China, and Singapore, increasing focus by companies on enhancing digital services, rapid urbanization, growing adoption of advanced technologies such as Artificial Intelligence (AI) and Internet of Things (IoT) and high population growth rates, are some of the important factors augmenting the market growth in Asia-Pacific region in Asia-Pacific region.

Key Developments

In 2021, OpenText launched OpenText Core Content and OpenText Core Care Management, the new content services platform from the global leader in information management.
In 2021, SAP partnered with Microsoft for incorporating Microsoft Teams with SAP’s intelligent suite of solutions.
In 2020, Adobe, Microsoft, and C3 AI collaborated to assist companies take advantage of their real-time customer profiles for cross-channel journey orchestration.

Market Segmentation

Segmentation by Component

Solutions
- Digital Marketing Management
- Mobile & Social Content Management
- Web Experience Management
- Digital Asset Management Integration
- Web Creation and Edit Tools
- Content Analytics
Services
- Professional Services
  - Training and Support
  - Integration & Deployment
  - Consulting
- Managed Services

Segmentation by Deployment Type

On-premises
Cloud

Segmentation by Organization Size

Large enterprises
Small & Medium-sized Enterprises (SMEs)

Segmentation by Industry

Media & Entertainment
Retail & Consumer Goods
Research & Academia
Healthcare & Life Sciences
Travel & Hospitality
BFSI
Government
IT & ITES
Telecom
Others (Manufacturing and Non-profit organizations)

Segmentation by Region

Asia Pacific
- China
- Japan
- India
- Rest of APAC
North America
- United States of America
- Canada
Europe
- United Kingdom
- Germany
- France
- Spain
- Rest of Europe
RoW
- Brazil
- South Africa
- Saudi Arabia
- UAE

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GMI Research is a market research and consulting firm which provides market insights and intelligence across 12 major sectors helping our clients in making effective investment and business decisions.

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