Jobhop Jobhop's blog : Learn about Video To Secure Yourself a Marketing Job
One of the most important aspects in both traditional and digital marketing has been video. Textual content, however powerful, is still not good enough to keep the attention of readers. On the other hand, good video content can keep someone’s attention for hours. That is exactly the reason why video editors are high on demand by the marketing agencies all around the world.
How is video used on the internet?
The video on the internet can either be similar to the traditional TV commercials or adapted to the new marketing strategies. The former involves talking about the product and trying to sell it to the potential customers. The latter is more subtle and includes video as another mean of big marketing campaigns.
For example, one can start a vlog about product reviews, thus working on raising the awareness of a certain product. Also, one can create a video that will aim for virality and indirectly advertise your brand or product.
Of course, this all would not be so effective without the two basic things – video platforms and video creators.
What video platforms are there and how to use them?
There are currently three video platforms that allow you to post videos
YouTube is the one that we all know about. What people do not know about it is the awesome features that it has. Apart from basic video editing, YouTube allows you to add subtitles to your videos as well as other special effects that will make it visually beautiful. It is currently the most popular video platform, and people with popular channels have decent earnings from it.
Vimeo is the second one, and it focuses more on professionally made videos. It is extremely popular among the filmmakers. Vimeo can be useful if you work in very high quality as it preserves better quality when the video is uploaded.
Finally, Facebook entered the race recently, and it is threatening to become the best. Facebook video is great for marketing purposes as they are automatically played and more featured on Facebook. This means that they get more shares and likes than the videos from other platforms.
What video editing software is the best?
There are several types of software, and they differ regarding complexity. If you just need to do basic editing such as adding text and music to a video, you can try Windows Movie Maker. However, if you want to seriously learn video production and video editing, you should try programs such as Adobe Premiere and Sony Vegas.
There are numerous free videos on YouTube that can teach you the basics of video editing. If you want to do in-depth learning, you can try professional courses offered by Lynda.
Video editing is not easy, but it can result in a good wage. Video producers and video editors are constantly needed, and marketing agencies offer excellent salaries for the professionals in this area. Luckily, there are many useful tools and tutorials on the internet that can help you learn the basics in just a couple of weeks.
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Michael Ivanovic Jobhop.co.uk
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