Jobhop Jobhop's blog : 5 Best Jobs In Online Marketing

With the rise of the digital era, marketing has started expanding hand in hand with jobs such as coding and design.

This expansion has led to new marketing jobs opening, some of which have become quite popular recently.

(Digital) Marketing Manager

A digital marketing manager nowadays has to be the combination of an IT person, creative artist and a people person, because all of these skills are required do this job well.

Apart from following the latest trends in IT, the job of a Marketing Manager is to come up with campaigns, both online and offline, which should result in achieving the marketing goal. Afterwards, they must plan how to put the campaign into action, which means organising many people to carry out the tasks and motivating those people to achieve the best results.

Marketing Analyst

In the past, it was difficult for analysts to collect data to modify campaigns accordingly. However, thanks to the tools such as Google Analytics and Facebook Insights, Analysts can work with immediate data.

Their jobs include following website traffic, recording the number of sales, analysing the number of micro and macro conversions, etc. They need to handle the data, analyse it, then present it to the rest of the team to determine further actions in the campaign.

Content Writer

Telling a story has become an inevitable part of marketing. Blogs, articles and web content on every website need a creative person who will approach the challenge in the most creative way and make words do magic.

The person for this position needs to know how to work with various blog and website platforms such as WordPress or Joomla. The most important factor is, of course, the ability to wordsmith a good article that people can interact with.

Social Media Manager

Social media such as Facebook, Twitter and others, all play an important role in raising brand awareness and promoting products. The Social Media Manager must come up with a strategy on how to present the brand in the best possible way via different social mediums.

They must be a sociable person with a great amount of knowledge of the different types of platforms, and they should know how to adapt swiftly when change happens.

If you're not ready to become a social media manager you could try being a social media assistant to start with.

Content Manager

Content, in its most broad description, is everything we put on the internet – text, pictures, videos, music, links, etc. Content manager’s job is to plan and control the distribution of content on the internet.

They must work with writers, designers as well as producers to make the best content and distribute at the optimum time.

To sum up, being a marketer in the 21st century is exciting but not easy. You need to be able to multitask and embrace continuously learning new things. Furthermore, you need to be able to think quickly, be agile and express creativity in a way that gets conversions.

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Michael Ivanovic Jobhop.co.uk